FAQ

Frequently Asked Questions

1 - Getting Started

I got my package, now what?

There's a few step to get up and running. Go here for a step by step setup with videos.

How do I get clients?

One sure fired way is to offer FREE ads for a week from scanned in Business Cards to get your system filled. After that FREE week it becomes a numbers game until you get the number of clients you need for great income monthly.

2 - Set Up

Setting TV Resolutions

The most important thing you need to remember is your Ad Server is a Windows based computer and needs to have the display settings match the resolution you select in the desktop control panel. 

Step 1 Set windows resolution and in this case it's 1920 x 1080

Step 2 Set the same resolution in the Desktop Control Panel for the system you're working with.

 

Setting up a custom screen size to match your TV

So many TVs and Monitors are different and have higher and higher resolutions so I added a custom sizing routine to help with that directly in the software itself. See more here

 

What happens if the Internet goes out?

The Ad Server will remember the last Ads in the system but will not update expired and new ads until the Internet come back.

Do I have to have the Internet on location?

Yes and NO

The Ad Server PC communicates over the Internet so you can control your ads from home or anyplace in the world. However we added a local internetless mode by using an external hard drive, thumb drive or Memory card. See more here

Can I use a digital TV instead of a Monitor?

Yes.

We think TV's are better to use than monitors for size availability. Just make sure that the TV you buy as a display is not a Plasma and has an HDMI connection. If you have an older RGB or PC input you will have to use an adapter that goes from HDMI to RGB.

 

3 - Ad Creation

How can I use QR Codes with my system?

DAMINFO SMSQR Codes are a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

Adding one of these codes to your ads will allow a person to scan the screen to have interaction with the ads. Some great applications you can use it for, but not limited to are below:

  • SMS Text Messages
  • Website Links
  • YouTube Videos
  • PDF and other file downloads
  • Google Map links
  • Social Media Profiles
  • App Downloads
  • Dropbox links
  • Skype Calls
  • Email Links
  • Events
  • WIFI logins
  • PayPal Payment buttons
  • Feedback Forms 
  • Questionnaires 
  • More

Create your FREE QR-Code from this website

What is the best software for creating ads?

Who makes the ads?

You make your own ads if the clients does not supply it for you. We suggest you charge a small fee if the client needs an ad created. You can also have ads made from graphic designers on Fiverr.com from $5 to $15. 

What size are the ads?

The ad sizes will change according to what screen resolution you set the systems to. 

In the 1024 x 768 mode the Left side of the screen uses jpg images at 960 x 615 in pixels and any other size will be stretched or reduced to fit. The right side uses gif files only at 320 x 615 and depending on the file some will animate, but not all.

When you use the Custom Screen Sizing mode the sizes will be shown to you on the Desktop control panel software and when pressing the letter "h" on the keyboard connected to the ad server. More about this here

Advertising Faqs

More Advertisers Turning To Internet

Original information found at: http://converg.com/more-advertisers-turning-to-internet/

More Advertisers Turning To Internet

… and relying less on print.

The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris Poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.

Internet users find many aspects of online advertising very annoying. The majority (80%) say they find ads that expand on the page and cover the content very frustrating while 79 percent say ads where they can’t find the close or skip button are very frustrating.

Three-quarters of consumers (76%) find Internet ads that automatically pop up very frustrating while two-thirds (66%) say ads that open if they are “moused over” are very frustrating. Three in five consumers find both animated ads that automatically start playing and ads that play music and/or have loud soundtracks to be very frustrating (60% for both).

“Although the trend among advertisers is clearly towards the Internet, advertisers have to walk a fine line,” the study concludes.

At least three in five consumers are very frustrated with six of the main Internet advertising characteristics, and there is the potential to see a backlash forming. To be successful, those that advertise on the Internet will need to come up with more engaging ways to connect with consumers. This is where Converg Media comes in, we bring the convergance of different media type into your advertising campaigns.

Hardware

Setting TV Resolutions

The most important thing you need to remember is your Ad Server is a Windows based computer and needs to have the display settings match the resolution you select in the desktop control panel. 

Step 1 Set windows resolution and in this case it's 1920 x 1080

Step 2 Set the same resolution in the Desktop Control Panel for the system you're working with.

 

Setting up a custom screen size to match your TV

So many TVs and Monitors are different and have higher and higher resolutions so I added a custom sizing routine to help with that directly in the software itself. See more here

 

Can the system show Video?

Yes.

DAM is a Digital Billboard system and uses Static ads on both the left and the right sides of the screen in the standard mode. The system can also stream from a Media Playlist videos, music and more by using Image Tagging methods. You can read more here

We have found that static ads have a higher profit margin and a better effectiveness for your clients in most cases.

How many ads can I run?

The Client side of the screen on the left can handle 1000 ads but we recomend 200 or less for the best performance for your customers. The Sponsor side on the right can handle 50 max.

What AD Server PC do you use?

DAM uses Micro PCs by Intel of 2 brands which are Lenovo and Intel, however any PC that's windows based can be used as long as it meets the proper specs which are very minimal. There are what we sell.

What is an AD Server?

The Ad Server is the small PC used to control your digital display. You can use your own PC or buy one from us pre-programmed and ready to go.

Hosting Partners

Does the internet stream and use up my bandwidth?

Yes.

It’s kind of like your email. Every so often it checks for any new updates if there are none then no activity is used. If there is a change it's downloaded and stored at the local player level. Some type of ads like videos are streamed, however even these use the local cache systems when shown over and over again, but can use bandwidth depending on the type and length of video shown.

Is there a contract?

DAM has a yearly $99 hosting fee. If you stop you just stop and you own your own hardware anyway. If you have a website with us that has a yearly $99 hosting cost which the same as just being in the business yearly.

For you as an owner of the business we use this model:

For a Host Partner, we recommend a one year contract agreement with some exceptions. If someone sponsors your hardware there would be a contract to keep the system running and powered up displaying their ads.

For an Advertiser, there are no contracts. All commitments are month to month, however if you do a one year run, you get one free location. We make it easy for all to get involved.

Can i choose where my ads play?

Yes.

You choose where your Ads play and can target your audiences. As the network grows we list each indoor digital billboard and you can choose each location to run your ad in with the exception of conflicts. A conflict would be running a car dealership ad at another car dealership for example.

How often will my ad run?

Now that's a good question because it would depend on which system is being used and how many ads and what types are are being displayed. When there's videos they take up time that needs to be included in the rotation. 

The short answer is we try to make sure that all ads are seen at least 50 times a day minimum no matter what type of ads are in the system.

You would have to figure this out by adding up all the static ads that show for 15 seconds each (if not changed) and all the video ads you have and their times. Even with this there's no way to have a 100% figure.

What is the time length of my ad?

All Billboard style Ads are 15 Seconds long by default which can be changed using the "U_" command, but Video ads can have varying lengths however the best time is 30 seconds or less for Static Billboard style ads and 30 seconds for a Video style ads. There's other types of Video style ads like shows, movies and live streams like news.

Profit

How much can I really make from one system?

$500 to $5,000 a month is normal from one system in a good location is a good number.

Realistic earnings from a standard location would be $500 a month and higher keeping your ad prices low like $25 to $100 a month. The system can hold 1000 ads but 50 to 100 ads would be better for your clients and you to manage.

Also selling the right side to a sponsor or more than one sponsor will increase your income also.

The location is the key to large income from 1 system. If that location is very popular you can really make some great money from one system.

Here a spreadsheet I made that you can play with to show you how much you can make depending on ads, costs and number of locations you have. Download here

Social Networking

How are my ads sent to FaceBook and other social networking systems?

The system used to control your ads also produces an RSS feed for each Ad Server. These feeds can be pulled by FaceBook using RSS Graffiti or other apps for free. Other applications are used for other social networks like Twitter, LinkedIn and more.

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