FAQ

Frequently Asked Questions

1 - Getting Started

How do I get clients?

One sure fired way is to offer FREE ads for a week from scanned in Business Cards to get your system filled. After that FREE week it becomes a numbers game until you get the number of clients you need for great income monthly.

2 - Set Up

Setting TV Resolutions

The most important thing you need to remember is your Ad Server is a Windows based computer and needs to have the display settings match the resolution you select in the desktop control panel. 

Step 1 Set windows resolution and in this case it's 1920 x 1080

Step 2 Set the same resolution in the Desktop Control Panel for the system you're working with.

 

Note: The best resolution is 1024 x 768 if possible since it will be the brightest have smaller files and fastest loading. 

What happens if the Internet goes out?

The Ad Server will remember the last Ads in the system but will not update expired and new ads until the Internet come back.

Do I have to have the Internet on location?

Yes.

The Ad Server PC communicates over the Internet so you can control your ads from home or anyplace in the world.

Can I use a digital TV instead of a Monitor?

Yes.

We think TV's are better to use than monitors for and size availability. Just make sure that the TV you buy as a display is not a Plasma and has a PC or RGB connection. You will also need to get a monitor cable to connect your Ad Server with.

 

3 - Ad Creation

How can I use QR Codes with my system?

DAMINFO SMSQR Codes are a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

Adding one of these codes to your ads will allow a person to scan the screen to have interaction with the ads. Some great applications you can use it for, but not limited to are below:

  • SMS Text Messages
  • Website Links
  • YouTube Videos
  • PDF and other file downloads
  • Google Map links
  • Social Media Profiles
  • App Downloads
  • Dropbox links
  • Skype Calls
  • Email Links
  • Events
  • WIFI logins
  • PayPal Payment buttons
  • Feedback Forms 
  • Questionnaires 
  • More

Create your FREE QR-Code from this website

What is the best software for creating ads?

There really is no best software but we use Photo Impact which cost $29. You can also Paint that comes free with windows.

Who makes the ads?

You make your own ads if the clients does not supply it for you. We suggest you charge a small fee if the client needs an add created. 

What size are the ads?

The Left side of the screen uses jpg images at 960 x 615 in pixels and any other size will be stretched or reduced to fit. The right side uses gif files only at 320 x 615 and can be animated.

Advertising Faqs

More Advertisers Turning To Internet

Original information found at: http://converg.com/more-advertisers-turning-to-internet/

More Advertisers Turning To Internet

… and relying less on print.

The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris Poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.

Internet users find many aspects of online advertising very annoying. The majority (80%) say they find ads that expand on the page and cover the content very frustrating while 79 percent say ads where they can’t find the close or skip button are very frustrating.

Three-quarters of consumers (76%) find Internet ads that automatically pop up very frustrating while two-thirds (66%) say ads that open if they are “moused over” are very frustrating. Three in five consumers find both animated ads that automatically start playing and ads that play music and/or have loud soundtracks to be very frustrating (60% for both).

“Although the trend among advertisers is clearly towards the Internet, advertisers have to walk a fine line,” the study concludes.

At least three in five consumers are very frustrated with six of the main Internet advertising characteristics, and there is the potential to see a backlash forming. To be successful, those that advertise on the Internet will need to come up with more engaging ways to connect with consumers. This is where Converg Media comes in, we bring the convergance of different media type into your advertising campaigns.

Hardware

Setting TV Resolutions

The most important thing you need to remember is your Ad Server is a Windows based computer and needs to have the display settings match the resolution you select in the desktop control panel. 

Step 1 Set windows resolution and in this case it's 1920 x 1080

Step 2 Set the same resolution in the Desktop Control Panel for the system you're working with.

 

Note: The best resolution is 1024 x 768 if possible since it will be the brightest have smaller files and fastest loading. 

Can the system show Video?

Yes. A to Z Mini Billboards is a Digital Billboard system and uses Static ads on both the left and the right sides of the screen in the standard mode. In the Pro System you have a Multimedia Mode which allows allows ALL areas on the screen to have just about anything you want streamed. The system can also stream from a Media Playlist videos, music and more. We have found that static ads have a higher profit margin and a better effectiveness for your clients.

How many ads can I run?

The Client side of the screen on the left can handle 1000 ads but we recomend 200 or less for the best performance for your customers. The Sponsor side on the right can handle 50 max.

What AD Server PC do you use?

A to Z uses the Lenovo Q-150 as a 1st choice but any Windows based PC will work.

What is an AD Server?

The Ad Server is the small PC used to control your digital display. You can use your own PC or buy one from us pre-programmed and ready to go.

Hosting Partners

Does the internet stream and use up my bandwidth?

No, it’s kind of like your email. Every so often it checks for any new updates if there are none then no activity is used. If there is a change it is downloaded and stored at the local player level. Some type of ads like videos are streamed, however even these use the local cache systems when shown over and over again. 

The PRO system is 100% internet based so will use more internet bandwidth than the older standard system that uses a PC as an ad server. The difference is capabilities of the PRO system far outweigh the extra bandwidth it might use in the process.

Is there a contract?

For a Host Partner, there is a one year contract agreement with some exceptions. If you become a host and purchase your own SMART TV (Pro System) or PC and TV (Standard System) you have no contract at all. If someone sponsors your hardware there would be a one year contract to keep the system running and powered up displaying ads.

For an Advertiser, there are no contracts. All commitments are month to month, however if you do a one year run, you get one free location. We make it easy for all to get involved.

Can i choose where my ads play?

Yes. You choose where your Ads play and can target your audiences. As the network grows we list each indoor digital billboard and you can choose each location to run your ad in with the exception of conflicts. A conflict would be running a car dealership ad at another car dealership for example.

How often will my ad run?

Now that's a good question because it would depend on which system is being used and how many ads and what types are are being displayed. When there's videos they take up time that needs to be included in the rotation. 

The short answer is we try to make sure that all ads are seen at least 50 times a day minimum no matter what type of ads are in the system.

What is the time length of my ad?

All Billboard style Ads are 15 Seconds long by default, but videos can have varying lengths however the best time is 30 seconds of less.

Profit

How much can I really make from one system?

$1,000 to $5,000 a month is normal from one system in a good location.

Realistic earnings from a standard location would be $1,500 a month and higher keeping your ad prices low like $25 to $100 a month. The system can hold 1000 ads but 50 to 100 ads would be better for your clients and you to manage.

Also selling the right side to a sponsor or more than one sponsor will increase your income also.

The location is the key to large income from 1 system. If that location is very popular you can really make some great money from one system.

Social Networking

How are my ads sent to FaceBook and other social networking systems?

The system used to control your ads also produces an RSS feed for each Ad Server. These feeds can be pulled by FaceBook using RSS Graffiti or other apps for free. Other applications are used for other social networks like Twitter, LinkedIn and more.

%d bloggers like this: